Realidad aumentada para el empoderamiento del turismo gastronómico en Manta.

Abstract

This research project is focused on the analysis of augmented reality as an empowerment technique for the dissemination of the gastronomic history of the typical dishes of the Manta canton of the province of Manabí. Using the "mapping" tool to offer an innovative proposal that provides a different alternative to present the local gastronomic products in conjunction with new technologies. It begins with the problem statement, i.e., with the current situation of the gastronomic sector of the canton Manta and the problems that the city is currently facing. The city of Manta is an important representation of national tourism; however, it lacks diversification of technological proposals that would generate a positive impact on gastronomic innovation. The management of the viability of this topic can be measured through the variables selected as a result of the field work that was carried out through the quantitative technique of surveys, where questions such as to what extent does augmented reality influence specifically the "table mapping" in the gastronomic tourism promotion in the typical dishes of the city of Manta will be raised? It is important that the city becomes familiar with the technology applied in this area. Augmented reality will have great influence through Video Mapping as an audiovisual tool that will add value when presenting the final product. The results obtained from this research can be used to solve current problems, strengthening the management of innovation in catering centers and consequently positioning the city as a gastronomic destination par excellence.