Mesa de calidad turística como sistema de gestión de destinos turísticos en Manta

Abstract

Currently the quality of service is a key factor to achieve the growth of companies or a particular destination. The field of tourism is not exempt from this premise, since it is also required to provide first-class care to the people (tourists and visitors) who come to these sites. Therefore, the tourism quality table emerges as a development tool that provides many options for organizations to meet their objectives. In this context, the following study arises based on determining the level of incidence of the implementation of a table of tourist quality that promotes the development of the city of Manta, province of Manabí. The methodology used in this research is descriptive exploratory since it is in charge of investigating the characteristics of the territory, methods such as analysis and synthesis are also used, and as a technique the survey, through which the current situation is revealed. of this canton about the issue raised. This questionnaire is structured by 10 questions and is applied to a total of 25 people who are dedicated to providing these services in this town. As a result, it is obtained that those consulted do have full knowledge of the tourist quality table and the benefits that it brings to the destinations. Among the aspects that should be discussed in these meetings are: Customer focus, leadership, personal participation, continuous improvement, decision making, among others.