Modelo de negocio de la empresa “Eco Huertos Munay” dedicada a la elaboración de huertos, distribución de semillas, plantas, y productos agro-ecológicos en la ciudad de Manta.

Abstract

The present work has as general objective to determine the viability of the business model "eco-huertos Munay" dedicated to the elaboration of orchards and sale of seeds, plants and agroecological products in the city of Manta, with the intention of contributing to the growth and evelopment of the city, in addition, to create jobs and improve the quality of life of the residents. In order to study the market to know their tastes and preferences, a market segmentation was carried out, consisting of a delimited population of 75,997 family-type homes, subsequently obtaining a sample of 382 homes to apply the survey. As a result, it was determined that 70.7% of 369 surveys have spaces such as patio, terrace and balcony, which can be used for the implementation of orchards. With the data obtained in the market study, it was possible to accurately carry out the other studies, including the economic-financial one, allowing the projection of sales, income, expenses, and other economic calculations to generate the respective financial statements projected to five periods. , as a result, it is obtained that to start this project an investment of $23,916.04 is needed. Once the economic study was carried out, the respective financial evaluation was applied, within which it is determined that the business model under analysis reflects being viable, that is, it is possible to start up and generate profitability on this company since a NPV is reached of $5,100.78 and an IRR of 14.41% higher than the WACC.