Creación e implementación de una plataforma virtual para la venta de calzado al por mayor y menor.

Abstract

The next entrepreneurship project is a study to identify the feasibility of the creation and implementation of a virtual platform for the sale of footwear wholesale and retail in the city of Manta. The content of this business plan is based on different studies (market, technical and financial studies) which provide information that helps to identify the acceptance of the product, the economic viability and the target audience to which the project is focusing, thus helping the development of the platform and its proper functioning. Establishing a company that provides a good image and manages to remove negative perceptions towards E-commerce, always looking for an improvement in after-sales customer service, helping us to stand out in such a competitive market as is the commercial sector of Manta.