Falta de capacitación y certificaciones de los destinos y los miembros del sector turístico.

Abstract

Salinas is located 142 km from the main port of Guayaquil, the It extends from the Santa Elena peninsula to the highest point outstanding known as puntilla de Santa Elena in the west. In the Salinas Canton, its beaches are the most visited in the province of Santa Elena (Ecuador's youngest province) because it mixes beautiful beaches, diversity of landscapes, great hotel infrastructure, tourism of adventure and exciting nightlife. Salinas manages to attract to its beaches lovers of extreme sports, nature lovers or who are looking for a place to have fun. Currently Salinas is a first class tourist center. However, there are tourism planning problems, there is also a deficit of compliance and indicators for the certification of the beaches and training in communities mainly in tourism service providers.