Creación de salón de belleza y peluquería en el cantón Manta.

Abstract

The objective of this research work was to study the viability for the execution of a beauty salon and hairdresser in the Manta canton, due to the need in the Costa Azul sector, which complies with the aspects and parameters that are needed to generate a business. profitable providing customer support; optimal and effective, thus fulfilling customer satisfaction and increasing new jobs. In this study, the descriptive-exploratory and quantitative research technique was used, using the survey as a method of obtaining information, with the objective of finding the potential problems present in the service provided by the beauty centers present in the sector, in order to correct and implement new strategies and provide better service. As a strategy for the project to be carried out adequately and feasible based on the expectations generated, a marketing plan was implemented that exposes the potential market and the business development process, in order to position itself as the best salon of beauty in the sector. Based on the results obtained in the VAN and TIR profitability indices, it was determined that the creation and implementation of this venture is feasible.