El meme como estrategia de comunicación digital y su aplicación en el Municipio de Chone durante el año 2021.

Abstract

Communication evolves continuously like communities, therefore, the way in which we communicate is restructured, becoming more and more direct and simple to decode, especially in a digitized environment generating new formats and media, This is the case with the meme. Therefore, this article aims to analyze its application within the communication strategies of the municipality of Chone, its construction and impact at the level of message and the factors to consider in terms of its use in social networks.