Comportamiento de la demanda turística en el año 2022 en el cantón Manta.

Abstract

Manta is a touristically attractive city, due to the magnificent beaches it has, it is reflected in the development and representative increase it has experienced in the industry; currently there are many businesses that provide lodging, leisure and food services located in sectors near the Murciélago and Tarqui beaches. It should also be noted that it is one of the tourist ports with great potential worldwide, due to the important export of raw materials to other countries. Tourism has become one of the main players in international trade, and at the same time represents one of the main sources of income for many developing countries. Consumer behavior focuses on the way in which consumers and families or households make decisions to spend their available resources (time, money, effort, etc.).This research was conducted to learn about the behavior of tourism demand in Manta canton, identifying the characteristics of the tourism demand that travels through this site. The methodology used for its development was the survey, identifying the motivations and travel destinations, consumption habits, and preferences of tourism products and destinations.