Realidad Aumentada para el empoderamiento del Turismo: Caso Manta.

Abstract

Through this summary, we seek to give a synthesis of the development of the degree work carried out, which had as its main objective the resolution of the problem established as the starting point and the main pillar on which this research is based. The general objective through which our research is developed is to analyze the use of augmented reality to strengthen the tourist promotion of the city of Manta, for which it began with a bibliographic review through which it was possible to identify the essential factors that will be taken into account for the research process, consequently a market study was carried out through hich the knowledge of the population of the city of Manta about Augmented Reality and its different tools was diagnosed, as well as the level of acceptance that exists in the different tourist promoters about the implementation of the same in their services, for this, two data collection techniques were applied such as the survey and the interview, the first addressed to the general population and the second to owners or managers of premises that provide services in the area of tourism. Once the analysis of the results has been carried out, an action plan is created for the GAD of the city of Manta, for the application of augmented reality within the tourist promotion of the canton. And once the important elements and factors have been established, it was possible to conclude that Augmented Reality can be a catalyst in the way in which the city makes itself known to the world, being innovative and using new technological trends, which provide ease to the client and his once they empower the tourism sector of Manta.