Diagnóstico sobre la elaboración, distribución y consumo de la cerveza artesanal en centros turísticos de la ciudad de Manta 2022.

Abstract

The craft beer market in the City of Manta is expanding and brings benefits obtained for the different tourist destinations and the citizens play an important role in the development of said activity since these activities are part of the recreation and enjoyment in the tourist centers. of the country, and it is for this reason that in the investigative work it is intended to collect the processes of elaboration, consumption and distribution of craft beer, a new market as part of the enterprise in our city, together with the elaboration that fosters local development and focuses on a little-known market, taking into account the perceptions of local residents. Generally, for this process, tools and techniques will be used, such as official documents, analytical methods, surveys, interviews, matrices, Excel, and other processes to collect and process data that will yield results that show the increase and the acceptability obtained by the consumption of craft beer promoting a culture and customs that liven up the communities, demonstrating that consumption is becoming part of a lifestyle, due to its production process which does not incur many gestures, in another area you will be able to know the tourist centers that they are welcoming the product and thus expand the market for distribution, dissemination and consumption of a product born in our territory, which will boost the economy of the canton and its inhabitants.