Creación, elaboración y ventas de accesorios tejidos a crochet a ubicarse en el cantón Montecristi.

Abstract

For this research project about the creation, development and sales of crochet knitted accessories focused on the population of Montecristi, the different types of raw materials for accessories will be analyzed, using a quantitative methodology with a descriptive approach based on field research, through an online survey applied to the active population of Montecristi. With this study the general objective of the business was established, which is to determine the feasibility for the creation of a microenterprise that creates, manufactures and sells crocheted accessories, so the research was conducted based on the market study, the technical, organizational and financial study required to identify the demand for the product, and the production capacity of the same, in addition to measuring how feasible its implementation is. Therefore, through information obtained from the INEC, the last census conducted in 2010, the projection of the last year was identified, which is 2020, where a sample of 381 people to survey was obtained, so that in the research conducted different factors were analyzed both in the raw material to be used and the necessary strategies that are essential for marketing, in addition to determining the feasibility of the business.