Deterioro de la imagen del destino debido a marketing deficiente y falta de promoción.

Abstract

Montecristi, is located 12 kilometers from the city of Manta, which was formed during the early years of the Spanish conquest, viably between the years of 1536 and 1537, with residents of this last city who abandoned their town fleeing pirate attacks that existed at that time. Despite the fact that Montecristi has all these benefits described above for the tourist activity, with access roads in good condition and with appropriate basic services, this canton has not been able to consolidate itself as a preferred destination for tourists who they visit him. it can be perceived that there is not, as in other tourist destinations, a plan of marketing or at least some marketing strategies that allow the strengthening of your image as a tourist destination, possibly because in recent years, those who have been in charge of the local tourism department, they have not been experts in the tourism sector; now, although there are places of interest that are visited by many people on a daily basis, they do not spend the night at the destination, that is, they are same-day visitors, possibly because they is unaware that there are accommodation sites that could accommodate them in the same destination, with a much richer climate and with an atmosphere of peace, and good restaurants where they could be cared for, without having to go to other cities to spend the night, that is, there is a shortage tourism promotion.