Propuesta para crear un modelo de gestión hotelera para los hoteles rurales de Manta.

Abstract

Quality management in the service directly affects the satisfaction of any customer staying at a hotel. The objective of this research is to structure recommendations for hotel management models in Manta rural area in improvements of the accommodation service, which constitute the main tool to facilitates the work in different organizations and contributes to the comprehensive arrangement of each one of the areas of hosting companies. In this sense, an analysis of the influence of hotel management systems on accommodation services is carried out in the city of Manta, in order to make recommendations and improvements to these systems. The methodological proposal used has three phases of achievement, the search for information, the results and the conclusions that allow us to issue improvement criteria to be applied in the different management systems. The main problem of the country’s hotel is generated by their internal management since they do not have defined procedural standards and therefore do not qualify in a management model. All the activities carried out in these places, whether inside or outside, have a difficult organization and therefore generate low-quality service, which do not depend clearly on the guest service staff but on the main head, senior and its shareholders or owners who do not have a technical approach to invest in continuous improvement to achieve combating deficient management of the hotels in Manta and rural areas. Manabí is one of the provinces that has highly attractive tourist places but that does not manage to develop high-level infrastructures that allow to expand activities not only accommodation but also complementary entertainment activities. Despite having suffered structural damage the few establishments that offer these services do not have within their organization any operational management manual to be able to get up and rebuild, rather they do it by experience. The phenomenon appears locally in places with low sales average depending on an external agent investment.Here happens the importance of management systems that allows transforming small investment into processes and standardization knowledge that might give a high-level status translated into quality services which generate customer loyalty. Therefore, How do hotel management models influence the services and length of stay of guests in hotels of Manta? How is the service management provided by hotels in the city of Manta? What are the most efficient hotel management models for improving the service and length of stay of the tourist in a hotel? What can be done in the establishments in the city of Manta to improve their services based on their management model and thus extend the user's stay? The present investigation offers a solution to these problems identified by proposing "Creation of a tourist accommodation lodge in the rural area of Manta". For which the following objectives are proposed: - - Examine the selected tourist accommodation places to identify their type of management. - - Search and identify the various hotel management models that improve the accommodation service. - - Contrast collected information and propose recommendations for the improvement of hotel management in the accommodation service of Manta.