Análisis de las competencias digitales para profesionales del sector turístico. Caso museólogos y guías turísticos.

Abstract

Digital skills are important today, therefore, professionals who work in the tourism field must also have the knowledge, skills and abilities to manage these tools, to be up to the demands of the market and thus satisfying the needs of tourists and visitors. In this context, the following research project arises focused on conducting a study about the digital skills required by professionals who work as tour guides and in museums, in the Manta canton. In reference to the methodology, a survey questionnaire is applied to the guides of the museums and travel agencies to evaluate their current skills. Among the results, it is concluded that tourism professionals need skills in the management of software and/or applications for the creation of tours, virtual guide design, management of technological tools such as office and email. Likewise, knowledge is requested in the application of augmented reality and management of social networks. At the end, a framework of digital skills is developed with the aim of reducing the gap between the skills of the professional profile and those of the market. Four categories are identified: Know (Information management and communication skills). Know how to do: (Management of the second language (English), augmented reality and BIG data, use of software / and or applications for virtual tours, among others). Being: (Creativity, leadership and innovative capacity). Generic and transversal: (Capacity for analysis and synthesis, decision making and ethical commitment).