Evaluación de la reactivación económica de los nuevos emprendimientos en la Ciudad de Bahía de Caráquez.

Abstract

The intention of this research project is to evaluate the economic reactivation and its impact on new enterprises in the city of Bahía de Caráquez, putting into practice the knowledge acquired in the business administration career. The methodology developed was quantitative, since statistics were used in the analysis of the data. The research modality is field, documentary bibliographic, descriptive because it describes, registers, analyzes and interprets the reading, also using the deductive method. The population and sample of the study is composed of 42 enterprises, using surveys with 12 closed questions to the owners of these businesses. The data analysis was carried out through descriptive statistics, presented in tables and graphs that were interpreted to draw conclusions and recommendations. Among the results, it was found that the level of investment is $1,000 or more for each enterprise, which is financed by bank or family loans, and that there are currently not enough clients to support the sustainability of these businesses. It is concluded that it is necessary to implement new strategies to achieve development and promote economic reactivation, focused on social, economic and productive development, improving the aspects of investment, organizational structure and innovation in new ventures in the locality.