Creación de una microempresa de capacitaciones y asesorías contables en la ciudad de Manta.

Abstract

Society has undergone various changes over the years, which is reflected in its current environment. Likewise, the world is linked to technology and strives to constantly improve it. That is why the business idea of the Creation of an Accounting Training and Consulting Microenterprise located in the City of Manta will have two essential services, the first will be training courses and the second will be consultancies, both focused on three areas: accounting, taxation and administration, in addition to this, the preparation of strategic plans for different environments will be provided as an additional service. Within the training courses, it will be located on various topics, so that the client has a variety of courses to choose from, in order to build customer loyalty. With respect to the consultancies, potential clients may ask various questions or doubts that they will have about a topic or some fact or activity that they need to carry out, the object is for the client to take advantage of each of these services in an effective and positive way. For its part, this project is segmented towards potential clients such as all taxpayers registered in the SRI, college and university students, this segment was chosen because today in the business world and student life there is a deficit in Question to the accounting, tax and administrative areas. It is expected that the business idea will be in high demand, and that it will, in turn, satisfy the expectations of the clients, which will allow one day to continue innovating for them and thus be able to meet the proposed objectives and the philosophy of the project. It is important to highlight that every business prospers if a customer is obtained, if a company does not retain a customer, it eventually declines until the decline of the business ends. The business idea has as a key strength to have professional and trained personnel in the different areas that will be offered, in order to establish good control and customer satisfaction. On the other hand, to implement the business idea, a bank loan will be used as a source of financing.