Aplicación del marketing digital en la empresa Darwin Gómez en la ciudad de Manta.

Abstract

At present, digital marketing is an important technological resource for the survival of companies of different sizes, since they include the use of the Internet, telecommunications networks and digital technologies in order to convert marketing objectives, the present research proposal is based on the application of digital marketing in the Darwin Gómez company in the city of Manta, this research was based on different study analyzes related to the subject, they provide important information for the realization of this research. Regarding the study methodology, a mixed approach was carried out, that is, quantitative and qualitative, which begins with the application of a survey to the Altagracia citadel sector in the city of Manta, the data corresponding to the population and the sample size in which the survey was implemented were 187 people from the Altagracia citadel sector.