Estudio y análisis de la promoción turística del recinto agua dulce del cantón Jipijapa.

Abstract

The purpose of this research project is to analyze the main problems related to the tourist activities of the Agua Dulce site located in the La América parish of the Jipijapa canton, which will contribute to the research with the objective of preparing the analysis of its tourism promotion. In the Agua Dulce enclosure there is the waterfall called San Nicolás, known mainly by people who have visited the place at certain times, however, throughout the work it was observed that there are currently other activities and analyze that the inhabitants They have developed empirically and have the opportunity to improve the efficiency of the services they currently provide. For this work a field study was carried out, interacting directly with the residents of the sector, these being the main protagonists, without leaving behind the documentary and bibliographic research, obtaining information from primary sources such as local people and entities such as the tourism department from Jipijapa and secondary schools, from books and other teaching aids. As techniques for collecting information, observation, surveys and interviews are needed, in which key actors participate to achieve the expected results of this research.