Plan de negocios para la creación de un retro bar-restaurant en la ciudad de Manta.

Abstract

Ruta 66 Retro Bar-Restaurant, was born from the idea of ​​creating a bar with a unique style in the city ​​of Manta, with a cozy atmosphere that takes us back to years ago where people enjoyed a unique way, that is, a retro style that refers to the 80s and 90s, which has the purpose of being located on Flavio Reyes Avenue and 20th Street, which will be directed to a market segment from middle class upwards with an average age of 30 to 60 years or more, who want to get out of the routine and enjoy alcoholic drinks or some pikeo. The city of Manta has a population of 226,477 people in its entirety according to the last INEC census of the year 2010, in the research carried out later through probabilistic sampling method, where a sample of 384 people was obtained to whom A survey was conducted to identify their tastes and preferences when going to a establishment like the one mentioned above. The opening hours of said establishment will be from 6:00 p.m. to 12:00 a.m., which It has a capacity of 45 people but two attendance frequencies are estimated, taking into account As a result, a total of 90 people estimated that they have a frequency of consumption of 2 products per person, reaching a target market of 1,226 people and sales monthly projected volumes of 2,772, which must be sold in volume of at least 1,935 which in dollars represent the amount of $15,307 to reach the break-even point. In conclusion, Ruta 66 Retro Bar-Restaurant presents acceptable conditions to put it ongoing since it shows a positive NPV of $96,232, applying a discount rate of 12.98% with a resulting IRR of 42.64%, shows great potential for the market now that the recovery of the investment will occur in a period of 3 years, 1 month and 26 days, with an ROI of 1.12.