Plan de negocio para la elaboración y comercialización de mermeladas de aguacate y noni endulzado con stevia en el cantón Rocafuerte.

Abstract

The project is based on the creation of a micro-enterprise dedicated to the production of Avocado and Noni jams, located in the Rocafuerte canton, focusing on people in an age range of 25 to 70 years and older and that is upper middle class upwards, this proposal was born when seeing the need due to an excessive excess of sugars and calories. The economically active population of the Rocafuerte canton is 33,469. inhabitants, (INEC, 2010) in which 380 inhabitants of the canton were surveyed Rocafuerte, resulting in them being willing to buy the product, due to its great nutritional contribution. The location of the microenterprise will be in the Rocafuerte canton at Km 17 ½ via Crucita, To start the venture an investment of $36,517 is needed, where 41% It will be through the contribution of 2 partners of the company, meaning that it will be divided into the resources belonging to both people, and 59% will be obtained through a bank loan, the investment that will be done has a recovery period of 2 years 5 months 0 days, with the NPV of 64,387 with an IRR of 44.7% exceeding the discount rate of 12.6%, resulting in the project is profitable.