El proyecto de vinculación y su impacto en el desarrollo comercial en el sector artesanal del cantón Montecristi.

Abstract

The link project "Improvement of the potential in marketing, customer service and care, with the artisanal sector and the merchants' associations of the Manta and Montecristi cantons of the Province of Manabí" consists of helping the artisan community of Montecristi improve their sales through good customer service of high quality, implement strategies to generate competitive advantage, and among other strategies to create a culture of service. Through the Laical Eloy Alfaro de Manabí University, Ing Marketing career within the 2014-2018 period, 13 teachers and 120 students participated, collaborating in the commercial development of the Montecristi canton through ongoing training. Through field research, two phases of the already established project are measured, obtaining analysis of the project's impact with the verification as it contributed to the merchants, artisan and shortcomings aroused within the project.