Estudio de factibilidad para la creación de una empresa dedicada a la producción y comercialización del volteado de piña ubicada en la ciudad de Manta.

Abstract

This research is based on a feasibility study for the creation of a Company dedicated to the production and marketing of pineapple turning located in the city of Manta, offering a service that is within the reach of each and every one of the inhabitants of Manta and its visitors, in order to cover each of the needs that tourists have and inhabitants in the sector. Since this project not only seeks to obtain benefits but also It also commits citizens to obtaining a physical space where they can provide security, comforts and a good environment. Four chapters have been designed for the development of this project. In chapter I The strategic objectives, SWOT analysis, micro and macro analysis are stated. around. Chapter II shows the market study through surveys, analysis and interpretation of data obtained, managing to obtain that there is a large part of the inhabitants who want it to be implement the product project, in which it would help improve tourism in the sector, since this generates economic resources without any increase in pollution environment. Chapter III contains the technical organizational study, the plan of production, legal study. Chapter IV details the financial study, investment plan and the projections of income, costs and operational expenses, which determine that the business is profitable, it is worth mentioning that pineapple turning is a product made from artisanal way where the main component is pineapple.