Modelo de negocio para la internacionalización de la empresa cacao origins al mercado de New York.

Abstract

Evaluate the commercial and financial viability of the expansion of the Cacao Origins company to United States is the purpose of this thesis, titled "Business Model for the Internationalization of the Cacao Origins Company to the New York Market." The company has The objective is to introduce its high-quality chocolate, made with finely aromatic cocoa. Ecuadorian, in a market that appreciates authentic, premium and sustainable products. The target market is made up of people between 10 and 64 years old who appreciate products high quality and sustainable. Cacao Origins highlights flavor, quality and benefits nutritional benefits of chocolate bars. The annual production and export capacity is 1,248,014 in the first year 2025 and 1,248,502 units of 100 grams in the fifth year 2029, with few changes in these five years of operation. With the production plant of the priest El Carmen Manabí in the parish of La Manga. The indirect distribution channel will begin in the Cacao Origins factory in Ecuador. He product will be shipped to the Metrostar importer-distributor in New York from that location. Metrostar will then ship the chocolate bars to retailers such as CTown Supermarkets, who will deliver them to end customers in the New York region. This method guarantees that Cacao Origins chocolate bars reach customers effectively, maintaining the freshness and quality of the product.