Estrategias para la internacionalización de las Pymes de Manabí.

Abstract

This research is focused on identifying and analyzing the internationalization strategies of SMEs in Manabí. Using a descriptive methodology with a qualitative approach, relevant data on e-commerce adoption, strategic alliances, and participation in international trade fairs were collected and analyzed as methods to overcome traditional barriers and expand into global markets. It was determined that the change from RISE to RIMPE increased the number of active companies, reflecting greater tax inclusion rather than real growth. Recommendations include encouraging the adoption of digital technologies, establishing local alliances in foreign markets and actively participating in international fairs to improve visibility and competitiveness. The importance of innovation and electronic commerce was highlighted to increase sales and diversify clientele, thus contributing to sustainable growth and job creation in the region.