Modelo de negocio: para la exportación de barras energéticas a base de carambola hacia el mercado de Barcelona–España.

Abstract

This business model, titled "Business Model for Export of Carambola-Based Energy Bars to the Barcelona Market – Spain", Its main objective is to determine the commercial and financial viability of this idea business. Residents of Barcelona, ​​Spain, aged between 10 and 69 have been identified years as the target market for the value proposition. It consists of offering bars energy packs of 70 grams, packaged in laminated plastic bags, highlighting both their flavor as well as its quality. The market analysis has projected a potential demand of 4,704,271 kg for the year 2025, reaching 5,166,342 kg in 2029. On the other hand, the supply in the target market For the first year of operation it is 3,260,902 kg and is projected to reach 4,167,869 kg in 2029, resulting in an unmet demand of 1,443,368.73 kg in the first year, however, a decrease is expected, reaching 998,472.27 kg by 2029, due to this For this reason, 25% of the unsatisfied demand will be met in the first year, increasing for subsequent years, reaching 36% of the demand by the last year of operation dissatisfied The industrial warehouse intended for operations will be located on Vía San Juan, in the city of Manta, province of Manabí. This warehouse will be rented under a long-term contract.