Competitividad de los productos ecuatorianos en el mercado internacional: el caso de exportaciones de banano durante el período 2018-2022.

Abstract

Ecuador is recognized for its production and export of bananas, evaluated in the internat ional market for its global posit ion and key factors. This study aims to analyze Ecuador’s participation as a producer and exporter of bananas, focusing on economic and commercial factors influencing the product ’s compet it iveness in the internat ional market. Aspects such as price instabilit y and internat ional logist ics are addressed during the detailed period, using a methodological approach that includes specific understanding and review to comprehend the compet it iveness of banana exports internationally. Addit ionally, market ing strategies adopted by exporters to maintain and enhance their compet itive posit ion in the internat ional market are ident ified. The object ive is to demonstrate how these acquired insights reflect Ecuador’s competit ive realit y in the banana sector within the global market.