Los efectos de la guerra Rusia-Ucrania en las exportaciones de flores ecuatorianas. Caso expoflores.

Abstract

The Russia-Ukraine War has negat ively impacted Ecuadorian flower exports, particularly for Expoflores, due to market loss, international sanct ions, market instabilit y, and increased costs. However, the industry has responded wit h market diversificat ion, risk reduction strategies, and promotion efforts, demonstrating resilience and adaptabilit y. Collaboration among different stakeholders has been crucial in addressing these challenges. Despite difficult ies, the Ecuadorian floriculture industry has the potential to overcome the crisis and continue as a significant provider of high-quality flowers in the global market, through enhanced resilience, market diversificat ion, and collaborative efforts.