Please use this identifier to cite or link to this item: https://repositorio.uleam.edu.ec/handle/123456789/5702
Title: Neuromarketing visual y el comportamiento del consumidor del centro comercial mall de pacifico de la ciudad de Manta.
Authors: Cevallos Delgado, Gissella Estefanía
Keywords: NEUROMARKETING VISUAL
AUDITIVO
KINESTÉSICO COMPORTAMIENTO DEL CONSUMIDOR
CONSUMIDORES
Issue Date: 2024
Citation: Cevallos Delgado, G. E. (2024). Neuromarketing visual y el comportamiento del consumidor del centro comercial mall de pacifico de la ciudad de Manta. (Tesina). Universidad Laica Eloy Alfaro de Manabí, Manta, Ecuador.
Series/Report no.: ULEAM-ADM;0171
Abstract: This degree research was carried out with the objective of diagnosing the relationship between visual neuromarketing and consumer behavior at the Mall de Pacífico shopping center in the city of Manta. The research design used was quantitative correlational, where the study population consisted of consumers who shop at the shopping center. The data collection techniques were used surveys, a questionnaire with 7 dimensions was applied, which are: visual, auditory, kinesthetic, cultural, social, personal and psychological. Where surveys were used as a data collection tool in which 384 people who visited the shopping center of the city of Manta were taken as a sample. By testing the general hypothesis, it was concluded that there was a relationship between neuromarketing and consumer behavior. It is concluded that customers have a clear and positive perception that involves the variables of visual Neuromarketing and consumer behavior of this shopping center, from which they issue specific criteria that are positive, towards meeting the objectives of the study application.
Description: Esta investigación de titulación se realizó con el objetivo de diagnosticar la relación entre el neuromarketing visual y el comportamiento del consumidor del centro comercial Mall de Pacífico de la ciudad de Manta. El diseño de la investigación utilizada fue cuantitativo correlacional, donde la población de estudio se constituyó en los consumidores que compran en el centro comercial.
URI: https://repositorio.uleam.edu.ec/handle/123456789/5702
Appears in Collections:ADMINISTRACIÓN DE EMPRESAS

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