Implementación de un centro estético “Los Ángeles” en la ciudad de Jaramijó.

Abstract

The fragment of both male and female aesthetics, concerned about their health and image, are beginning to take hold after taking their first steps just a few years ago in the city of Jaramijó. Many cosmetologists indicate that these treatments are attractive for women who seek to see their physical appearance better and better, but admit that there is an important male public that for different reasons do not dare to attend these aesthetic centers, it is thought that they are directed to the female public or, also that the offer to men is very little since in many of these centers although they do not make it clear that both sexes can also demand these services. It is concluded, preliminarily, that the service of these centers for men is just taking off, which makes the offer of the service of a unisex esthetic center attractive to the male public. For this reason, the main objective of this research work is: To carry out the implementation of a unisex esthetic center in the city of Jaramijó. And the complete analysis of this research work was carried out using specific objectives: market study, technical study, administrative and legal study (organizational), economic and financial study, marketing, conclusions, recommendations, annexes. It is important to emphasize that the following methodology was used for the study of the research of this work: the canvas method. The purpose of this aspiration is that the customers of this market find in one place such as Centro Estético Unisex high quality services, with qualified professionals and work delivered to the full satisfaction of the customer, and in turn there is a good profitability.