Análisis de la planeación estratégica y la responsabilidad social empresarial de la cooperativa de taxi terminal Marítimo N° 43.

Abstract

This thesis explores the systems of strategic planning and corporate social responsibility (CSR) in the taxi cooperative Terminal Marítimo No. 43. These systems are fundamental to the management, organization, and operations of businesses. Strategic planning focuses on the systematic process of defining objectives and implementing action plans to achieve them. This system involves a descriptive study of the company both internally and externally to identify positive and negative factors, with the aim of developing business strategies for organizational growth. CSR encompasses practices that integrate the company's operations with stakeholders such as the community, governmental entities, internal staff, and the environment, fostering responsibility in actions to ensure mutual well-being. The main issue addressed is whether the degree of integration of strategic planning and CSR is adequately managed in the taxi cooperative Terminal Marítimo No. 43, to understand the environment and implement necessary actions for continuous improvement. The primary objective of this thesis is to assess the level of integration of strategic planning and CSR in the taxi cooperative Terminal Marítimo No. 43. The research methodology applied is quantitative, using data collection through a survey administered to the cooperative's administrative staff, as well as the CERES ETHOS survey to assess the level of CSR. The research also has a qualitative descriptive character, conducting an exhaustive study of the institution's internal and external environment without altering its current context. The results from the survey indicate that the cooperative has effectively integrated strategic planning into its central anagement system. Regarding CSR, the cooperative excels in the social realm, demonstrating a strong commitment to the community. The internal and external study shows that the cooperative externally received a weighted total score of 2.14, indicating that the cooperative can make greater efforts to leverage opportunities and address threats. Internally, it received a weighted total score of 2.77, indicating that the taxi cooperative Terminal Marítimo No. 43 is in a stable and solid position, with strengths that outweigh the threats. Finally, the CERES ETHOS survey indicates that the taxi cooperative Terminal Marítimo No. 43 has good practices and knowledge regarding CSR, in addition to committing to socially responsible management.