Diseño de un plan estratégico para analizar la gestión administrativa de la empresa ÓPTICA NEW YORK en la ciudad de Portoviejo.

Abstract

The research titled “Design of a Strategic Plan to Analyze the Administrative Management of the New York Optical Company in the City of Portoviejo” had the objective of designing a strategic plan to analyze and improve the administrative management of the company. This optician faced various challenges in its administrative management that could affect its profitability in the market. However, despite these problems, it was found that the entity had good management regarding the internal processes of the optician. The research used a quantitative and qualitative methodology, with a non-experimental design and a descriptive scope. To obtain data, surveys with 21 questions based on the Likert scale were carried out, taking as a sample the universe or total population of the study, made up of 9 people: 2 receptionists, 5 assistants, the manager and the optometrist. As a result, it was determined that the employees of the optician had knowledge about the functions and objectives of the entity. Although a minority was still in a neutral state, the implementation of training was proposed to optimize processes, resources and strengthen the position in the market. In conclusion, the implementation of good training allowed Óptica New York to improve its administrative management, increase its competitiveness and ensure its sustainability in the market.