Proyecto de factibilidad de una granja avícola en la hacienda “San Felipe”

Abstract

The “Feasibility Project for a Poultry Farm in the “San Felipe” Hacienda” had the objective of knowing the feasibility of creating a farm within the Montecristi canton in the “Ceibo Renacer” sector, specifically in the “San Felipe” hacienda. Therefore, a quantitative methodology and a descriptive scope were implemented, because each of the components that are part of a business plan to be developed for the year 2025 will be detailed, for which a market study was carried out to know different aspects, such as the consumption preferences and expenses of the population of the Montecristi canton, when implementing the survey as a data collection instrument for the population of the Montecristi canton, therefore, a sample of 379 people was extracted. The results obtained showed that in the Montecristi canton 57% of people prefer to eat chicken, from which a strategic objective of 10% of the population has been chosen, that is, 28,951 birds need to be produced annually to satisfy the target audience. obtaining $347,416.37 in income from poultry sales, therefore, it is concluded that the venture of a poultry farm is sustainable over time, thanks to the results of the financial analysis carried out, which shows that the NPV is $446,746.18 greater than 0, with a rate of return of 286%, an opportunity cost of 10.36, lower than the IRR, therefore, it is feasible.