Análisis de la producción y comercialización de licores artesanales del cantón Junín provincia de Manabí.

Abstract

Sugar cane, the main raw material of the economy of the Junín canton for the production of the popular currincho, an alcoholic drink made in an artisanal way by entrepreneurs in the area, along with byproducts derived from it. There is a high percentage of microentrepreneurs without the necessary knowledge of administration, financial advice or the GAD. An improvement plan that affects the productivity of the marketing of artisanal liquors that generates success and growth, allowing them to enhance their strengths.