Estudio de factibilidad para la creación de una microempresa dedicada a la elaboración y comercialización de aderezos saludables en la ciudad de Manta.

Abstract

In the current investigation, it will be carried out with the purpose of perceiving the perspective for the foundation of an enterprise, which will be dedicated to the elaboration of healthy dressings in Manta; The products that will be for sale are three: Guacamole, Paprika and Spicy Mango, making a nutritious product for the customer. For this reason, the low production of healthy dressings is taken as a basis as the general objective of the project, which is to determine the feasibility of the microenterprise, therefore a financial study will be carried out to determine and corroborate if it is feasible or not, in addition it has as objective the implementation of a marketing strategy; as well as determining the organizational and financial structure so that the operational performance guarantees compliance with the business purposes. Part of the financing of the project will be from a Banking institution, in order to start the operational activities for the preparation and marketing of dressings or sauces.