Análisis de la influencia del marketing de contenidos en los consumidores de productos tecnológicos de la ciudad de Manta.

Abstract

Companies marketing any product or service must use marketing strategies to reach your potential consumers, users and/or clients. Content marketing is a specialized area of ​​marketing that designs content specific reference to the selected products and services that are sought to reach a target audience. According to (Cruz 2018, cited in Hernández et al, 2021), the Marketing of MKT-CONT Content refers to the creation, publication and distribution of information transcendent advertising for the client. To himself, for (Quishpe, Quispe, Silva and Medina 2017, cited in Hernández et al, 2021), the MKT-CONT seeks to naturally generate a link from the public to the brand, product or company, because the content exposed clears up doubts and offers information that encourages potential consumers, users and/or clients. The rise of ICTs makes it possible to expand the product offering through content marketing incorporating social networks and new elements that allow intensifying the message to the audience referring to technological products offered in the local market.