Factores Determinantes de Competitividad de las Pymes Dedicadas a Industrias Manufactureras de Manta.

Abstract

In this research, the competitiveness factors of SMEs dedicated to manufacturing industries in Manta are determined. The tool used is the Competitiveness Map of the Inter-American Development Bank, where the indicators measured are strategic planning, procurement, quality assurance, marketing, accounting and finance, human resources, environmental management and information system. Its general objective was to evaluate the applicability of the determining factors of competitiveness of SMEs dedicated to manufacturing industries in Manta. Therefore, 4 SMEs from manufacturing industries in Manta were selected, which collaborated with the survey based on a structured questionnaire. As a result, 8 dimensions were obtained within the range 0% to 60%; which were: Strategic Planning with 19%, Procurement with 32%, marketing with 44%, Environmental Management with 49% and Information System with 59% of applicability. Two dimensions were located within the range of 65% to 75%; the same ones that were: Accounting and Finance with 66% and Human Resources with 70% of applicability while in the range of 80% to 95% only quality assurance was placed with 81% because for companies the quality of its products is essential for the satisfaction of its customers, which comply with the technical standards established for the sector.