Planificación estratégica para la mejora de la gestión de la empresa comercializadora de repuestos fuera de borda "El Original" en Manta.

Abstract

The present research project entitled "Strategic planning for the improvement of the management of the outboard spare parts trading company "El Original" in Manta." Its main objective is to design a strategic plan that improves the business management of the outboard spare parts marketing company "El Original", which have as main dimensions: formulation and approach; implementation and directions; and evaluation and control. For the elaboration of this research, the quantitative research methodology is used through the descriptive study, with a non-experimental research design, using the survey for the data collection technique, which was carried out on thirteen employees of the trading company. of outboard spare parts "El Original" of the city of Manta, obtaining as a result that the Strategic Planning allows to improve the business management of the company "El Original" of the city of Manta. As an alternative solution to the problem, a strategic plan proposal is drawn up that allows the company to have strategies that lead to increased sales, brand positioning among consumers, improved productivity and optimization of processes. of the company.