Planificación financiera como herramienta para la toma de decisiones en los artesanos que producen sombreros en la ciudad de Montecristi.

Abstract

The research was carried out in the city of Montecristi, known for the production of straw hats, where the main problem was identified as the lack of knowledge in financial planning, which limits effective decision making and affects the profitability and sustainability of artisan businesses. The general objective was to develop a financial plan to improve decision making in artisans who produce hats in the city of Montecristi. The methodology applied was quantitative, using surveys directed to a small population of I l artisans, which allowed obtaining precise results. A limited use of technological tools and absence of structured budgets were evident, with a dependence on manual methods. As a proposal, a financial planning model was proposed that includes practical strategies such as sales projections, cost identification and preparation of financial statements, as well as actions to diversify marketing through digital platforms. In conclusion, financial planning is essential to optimize resources, improve decision-making and ensure business profitability, recommending specific training and the adoption of digital tools adapted to the needs of the artisan sector.