Planificación estratégica como herramienta para mejorar la gestión a corto, mediano y largo plazo de la carrera de finanzas de la Universidad Laica Eloy Alfaro de Manabí.

Abstract

This work analyzed strategic planning as a tool to improve management in the short, medium, and long term in the Finance program at the Universidad Laica Eloy Alfaro de Manabi (ULEAM). The research addressed a relevant problem: the need to optimize academic, administrative, and outreach processes to align them with the demands of the professional and social environment. Methods were employed based on data collection through interviews with key stakeholders, direct observation, and SWOT analysis. The results revealed that, although the program had significant strengths, such as a skilled teaching team and relevant academic programs, it also faced weaknesses in infrastructure and internationalization processes. The proposal included the design of a strategic plan that prioritizes the improvement of resources, and the definition of clear goals aligned with institutional objectives. This work sought to contribute to strengthening academic and administrative management, ensuring a positive impact on student education and regional development.