La industria de la moda en Ecuador: protección legal de la propiedad intelectual.

Abstract

Aware of the need to address the current and future challenges of the fashion industry, this thesis investigates the effectiveness of the legal framework in the protection of intellectual property rights in an industry that is growing by leaps and bounds within the national and international commercial market. Many of the problems faced by this industry arise from the designer's lack of knowledge about how to support their works, the limited information and the almost non-existent support from the State limit the advancement of local fashion. The importance of implementing environmental sustainability mechanisms that allow the industry to grow through a healthy environment is evaluated. It is highlighted that the change towards effective protection of the industry must occur from the hands that sew a garment and not from the garment as such, which is why the transparency that the industry must have in order to safeguard the rights and interests of everyone who is behind a brand. Furthermore, the analysis of penitent laws and regulations examines the impact that the lack of legal specification has on large companies, on local designers in development and on the communities of our country, and emphasizes the importance of an industry more aware of its rights. , which generates a safer environment for the creator and consequently there are more commercial benefits that allow Ecuador to gain a better position within the textile sector.