Planificación financiera como herramienta para la toma de decisiones en los artesanos que producen productos barro y porcelana en la parroquia "La Pila".

Abstract

The research entitled Planificaci6n financiera como herramienta para la toma de decisiones en los artesanos que producen productos barro y porcelana en la parroquia La Pila, seeks to implement financial planning strategies that optimize the economic management of artisans. This will allow them to make informed and sustainable decisions, promoting the growth and stability of their businesses. The study uses a mixed approach, combining inductive and deductive methods. Qualitative and quantitative data were collected through interviews and surveys of 30 local artisans. The results reveal that 100% of the participants do not use formal financial planning tools, managing their resources empirically. Although 57% recognize the importance ofthese tools, the main barriers to their implementation are lack of knowledge (78%), limited resources (17%) and resistance to change (5%). The proposal includes training programs to teach basic concepts of financial planning and their practical application, in addition to the use of accessible technological tools to record and monitor economic transactions. These actions seek to strengthen financial management, improve the ability to adapt to the market and promote the sustainability of artisan businesses. In conclusion, financial planning is essential for artisans, as it facilitates strategic decisions and efT1cient management of available resources. It is recommended to implement continuous training, promote strategic alliances, adopt technologies that improve financial management, improving their capabilities, increasing the competitiveness and viability of businesses in the long term. These recommendations are crucial to ensure the economic stability of artisans and their ability to face challenges.