Impacto de la innovación comercial de las empresas en el contexto de la industria alimentaria.

Abstract

The research titled "the impact of commercial innovation of companies in the field of the food industry" aimed to design innovative strategies to analyze the impact that commercial innovation will have on food industries. The research was based on the implementation of new approaches to improve the competitiveness of companies and meet market demands. The research used a quantitative methodology, with an experimental design and a descriptive scope. To obtain data, 10-question surveys based on the Likert scale were carried out. As a result, it was determined that commercial innovation in companies in the food industry has positively affected various aspects of the economic sector; the implementation of innovative strategies, new technologies and new business models was proposed so that companies in said sector continue to meet market demands. In conclusion, companies in the food sector must continue to implement innovative strategies in their processes to maintain competitiveness within the market.