Factores que han influenciado la compra de los consumidores mantenses con respecto al comercio del internet, a partir de la pandemia covid-19 en el año 2021.

Abstract

The objective of this research was to determine the factors that influenced the purchase of Mantense consumers with respect to Internet commerce, from the COVID-19 pandemic in the year 2021. The research methodology was developed through descriptive research, with a quantitative, non-experimental design. As a study sample, the Economically Active Population (EAP) of the city of Manta was evaluated according to the last census applied in the year 2022, applying a structured questionnaire with eight dimensions: performance expectation, social environment, conditions of ease, motivation, security, variety, delivery logistics and diversity. The tool used for data collection was the survey, measured based on the Likert scale, where 383 people from the city of Manta were sampled. The results obtained from the survey were that most consumers are satisfied with the change of purchasing method and it was possible to visualize important factors that influence consumers such as: management of e-commerce platforms, influence of the social and family environment, fast and secure payment processes; but there were weak points in the use of the platforms that generate distrust in consumers, generating doubts when using them.