Posicionamiento de las mipymes del sector textil en mercados internacionales.

Abstract

The study set out to analyze how MSMEs in the textile sector would manage to position themselves in international markets, despite facing challenges such as limited resources, global competition and trade barriers. Identifying strategies, key success factors and challenges faced in your internationalization process. Through a qualitative case study-based approach, data was collected and analyzed from documents, academic articles and relevant business experi ences. The results show that textile MSMEs have managed to position themselves through strategies such as the use of digital platforms, specialization in market niches, innovation, adaptation to international regulations and the formation of strategic alli ances. However, barriers such as limited financial capacity, global competition and restricted access to external markets remain.