Logística y competitividad en los negocios internacionales.

Abstract

This research analyzes the logistics and competitiveness of international business in the export of Montecristi toquilla straw hats from Ecuador. The main issues identified include the limited use of technology, compliance with international regulations, and the lack of strategic alliances among producers, exporters, and government entities. The study highlights that efficient logistics management enhances competitiveness, reduces costs, and ensures product quality. It also emphasizes the importance of digitalization and training in international regulations to overcome market barriers. The qualitative and exploratory methodology enabled a detailed analysis through document reviews and interviews. Recommendations include optimizing logistics processes, incorporating technology, and strengthening regulatory compliance. These strategies not only benefit the toquilla straw hat industry but are also applicable to other artisanal sectors in Ecuador.