Exportación del producto de pitahayas y la contribución al crecimiento económico en la provincia de Manabí en el periodo 2015-2023.

Abstract

This case analysis work on "Export of the pitahaya product and its contribution to economic growth in the province of Manabí during the period 2015-2023" analyzes the export of pitahayas and its economic growth in the province of Manabí during the period 2015 -2023. Pitahaya, a tropical fruit with high demand in international markets, has experienced significant growth in its production and marketing in the region. This study addresses the characteristics of the product value chain, identifying factors such as quality, export standards and target markets. The findings demonstrate that the export of dragon fruit has been a key driver for the economic development of Manabí, strengthening its position as a relevant player in international agricultural trade. However, challenges are identified related to sustai nability, market diversification and the incorporation of technology to improve product competitiveness.