Please use this identifier to cite or link to this item:
https://repositorio.uleam.edu.ec/handle/123456789/6826
Title: | Marketing de salud y su incidencia en las ventas de los negocios farmacéuticos, Manta. |
Authors: | Luzuriaga Sarango, Melani Lizbeth |
Keywords: | MARKETING EN SALUD CLIENTES VENTAS FARMACIA REDES SOCIALES |
Issue Date: | 2024 |
Citation: | Luzuriaga Sarango, M. L. (2024). Marketing de salud y su incidencia en las ventas de los negocios farmacéuticos, Manta. (Artículo Científico). Universidad Laica Eloy Alfaro de Manabí, Manta, Ecuador. |
Series/Report no.: | ULEAM-MKT;0179 |
Abstract: | The research article had as its general objective the study Marketing of health affects the sales of pharmaceutical businesses, Manta city. An explanatory study was carried out with a mixed approach, whose interest was to analyze and interpret all the information collected that was given through the surveys. The opinion of 383 pharmacy customers in the city of Manta was taken into account, who integrated the study sample. To analyze the information, the IBM SPSS Statistics software was used to calculate the correlations of the Spearman Rho coefficient, validate the hypotheses and perform the reliability analysis using the Cronbach Alpha coefficient. In the correlation between the independent and dependent variables (XY), a result of 0.958 was obtained, on the other hand, in the reliability analysis a value of 0.994 was reached, close, therefore, it confirms the consistency of the information analyzed. |
Description: | El artículo investigativo tuvo como objetivo general del estudio Marketing de salud incide en las ventas de los negocios farmacØuticos, ciudad Manta. Se llevo a cabo un estudio explicativo con un enfoque mixto, cuyo interØs fue analizar e interpretar toda la información recopilada que se dio a travØs de las encuestas. Se tomo en cuenta la opinión de 383 clientes de farmacias de la ciudad de Manta, quienes integraron la muestra de estudio. |
URI: | https://repositorio.uleam.edu.ec/handle/123456789/6826 |
Appears in Collections: | INGENIERÍA EN MARKETING |
Files in This Item:
File | Description | Size | Format | |
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ULEAM-MKT-0179.pdf | ARTÍCULO CIENTÍFICO | 773,94 kB | Adobe PDF | View/Open |
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