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https://repositorio.uleam.edu.ec/handle/123456789/6831
Title: | Neuromarketing: influencia en la decisión de consumidores del sector turístico enfocado en gastronomía GAD Manta. |
Authors: | Cepeda Pico, Mayerly Lisbeth |
Keywords: | NEUROMARKETING TURISMO GASTRONOMÍA GAD MANTA ESTRATEGIAS DE MARKETING |
Issue Date: | 2024 |
Citation: | Cepeda Pico, M. L. (2024). Neuromarketing: influencia en la decisión de consumidores del sector turístico enfocado en gastronomía GAD Manta. (Artículo científico). Universidad Laica Eloy Alfaro de Manabí, Manta, Ecuador. |
Series/Report no.: | ULEAM-MKT;0184 |
Abstract: | The objective of this research was to determine how neuromarketing influences consumer decisions in the gastronomy-focused tourism sector in Manta GAD. Interviews were conducted with three tourists and one GAD official, in addition to 383 surveys with national and foreign tourists. The results showed that neuromarketing strategies, such as the use of visual elements and advertising on social networks, significantly impact tourists’ perception and purchasing decisions. Service quality and the promotion of gastronomic events are also identified as key factors for visitor satisfaction and loyalty. In conclusion, the study shows the relevance of these strategies to strengthen Manta’s tourism and gastronomy positioning, meeting the specific objectives set. |
Description: | El objetivo de esta investigación es determinar cómo el neuromarketing influye en las decisiones de los consumidores del sector turístico enfocado en la gastronomía en el GAD Manta. La metodología tuvo un enfoque mixto donde se realizaron entrevistas a tres turistas y un funcionario del GAD, además de 383 encuestas a turistas nacionales y extranjeros. |
URI: | https://repositorio.uleam.edu.ec/handle/123456789/6831 |
Appears in Collections: | INGENIERÍA EN MARKETING |
Files in This Item:
File | Description | Size | Format | |
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ULEAM-MKT-0184.pdf | ARTÍCULO CIENTÍFICO | 1,12 MB | Adobe PDF | View/Open |
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