Marketing deontológico: influencia en la responsabilidad social de las personas en las playas de Manta.

Abstract

The present investigation entitled “Ethical Marketing: influence on the social responsibility of people on the beaches of Manta” with the main objective of determining how Ethical Marketing influences the social responsibility of people on the beaches of Manta. For which, a quantitative, bibliographic and field research was developed, with a descriptive scope and through the application of Likert scale surveys in order to validate through Spearman’s Rho coefficient the existence of correlation between the Deontological Marketing and the Social Responsibility of people, obtaining a correlation result of high significance level. With which, the behavior and attitudes towards the care of the beaches and the level of conscience, as well as the knowledge towards activities of good environmental practices are evaluated, highlighting this tourist place within the country.