Marketing turístico: captación de visitantes a las playas de la parroquia San Mateo - Manta.

Abstract

Tourism marketing is a strategy used in different countries promoting the products and services of a specific place, implementing advertising on social networks showing the most attractive places on the beaches of San Mateo, determining that tourism marketing does influence the attraction of visitors to said parish, where it is verified through the perspective of 382 inhabitants of the PEA of the city of Manta according to surveys carried out on a Likert scale. The approach is quantitative, the types of research were exploratory, descriptive, bibliographic, field, observational and longitudinal, the results were obtained in the IBM SPSS-25 statistical program and there is reliability with the Cronbach’s alpha coefficient of 0.937 and a correlation of hypotheses between variables and dimensions by the Pearson coefficient of 0.905, which indicates that they are very high and can be used positively in this scientific article.